Carlsberg Diamond Idol 2012

I must have done a very very VERY good job (LOL!) for Carlsberg 'coz I was once again invited to blog for them. My last Carlsberg post was on "The Triple Launch Party" which is currently sitting handsomely as one of the most popular post in this blog of mine.  

This time round, I'm being joined by not only Tom (Rungitom), but other bloggers as well:

From the Left: Sherrie, Margaret, Chloe Tiffany, Nathalie, 

Calista, myself &........ Tom on the camera :P

Organised on July 20, at Firefly bar & grill, a press conference the event was & it being named "Carlsberg Diamond Idol 2012", hence a singing contest it shall be.  Some facts about the contest:

• Carlsberg Diamond Idol 2012 is organised by Carlsberg Malaysia Sdn. Bhd,
• The 2nd edition offers more than RM30,000 cash prizes.
• The open audition will be held at selected outlets in six areas (starting from 17 August):
• Sabah - Sandakan, Tawau & Kota Kinabalu
• Sarawak - Miri, Sibu & Kuching
• Participants will have to perform any 2 songs in different languages (English, Bahasa Malaysia or Mandarin)
• The best 10 participants from the audition will compete at the respective Area finals.
• The details of the Area finals and more can be obtained from www.diamondidol2012.com.my or follow their facebook page.

Carlsberg Diamond Idol's objective is to promote young talents with singing skills.  This is their 2nd edition since introduced in year 2011.  12 grand finalists will be going through special classes in a training camp where the singers will be able to improve on their singing skills by getting pointers from the professionals in the industry.  The professionals are none other than Professor Dr. Fred Chin as the motivational trainer, Victor Lee - a well known local singer as vocal trainer and Skyler Liew - well known dance intructor in Sabah.

Mr. Kenneth So on the podium

Mr. Kenneth So, General Manager of Luen Heng F&B (a subsidiary of Carlsberg Malaysia), in his opening speech "We are once again proud to be part of this magnificent opportunity to use this as a platform to be closer to our consumers.  We anticipate through this sponsorship programme, Carlsberg is able to provide a platform to showcase the talented young singers in East Malaysia".   

The night's event was magnificently made official with the unveiling of its official  jingle (at the end of this post) produced by Stephen Lim - a well known producer who has collaborated with Hong Kong artistes like Jacky Cheung (SCREAM!!! I LOVE........... his songs <3. Did you know he just went to KL recently? ^_^) , Eason Chen and Daniel Wu.

The official launch

Toasting to the launch

The night was followed by introduction of the judges and tuned to the talent of Agnes James - 2nd runner up & The Most Popular contestant of Carlsberg Diamond Idol 2011:

Official judges joining on stage

Strong vocal talent by Agnes James

The press conference was all of happy faces, laughters, some free flows ;-D & more photo taking:

This time I did not pose with the Carlsberg ladies.  Guess who were I with?

Whoa!! He ain't a nobody, he is Mr. Popular

TADAH!! The bravest 4 on stage - WE ROCK!!  Next to me is Melisa

So, cutting short on pics, a reminder here, WHAT ARE YOU WAITING FOR?

If you got the singing talent, don't miss out.  

More than RM30,000 cash prizes!   

The stage is set.  Its up to you to step up!

** Photos credit to BorneoColours.com